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[ The Atlanta Journal-Constitution: 12/5/02 ]
Despite
tough year, popular lights aglow at Life
By
MARY MacDONALD
Atlanta Journal-Constitution Staff Writer

At night, it
seems as if nothing has changed at Life University.
The saluting toy soldiers, flying reindeer, playing penguins and
animatronic elves are all back on campus in the annual Lights of Life
holiday display.
University leaders almost scrapped the wildly popular light show,
which has drawn 750,000 people annually, to save money. The display
costs about $350,000 a year, and the university has been under intense
pressure to cut expenses to match sharply declining enrollment.
The school's enrollment has plummeted since June, when the university
lost accreditation of its chiropractic program. The university lost its
appeal of that revocation in October, triggering another exodus of
students.
The uncertainty over the future of the light show appears to have
suppressed attendance.
Although a steady progression of cars passed through the Marietta
campus last week for the first few nights, many visitors said they
recalled traffic being heavier in the past, even at that early stage of
the season.
"It's usually packed with cars," said Dave Franchella of Woodstock.
"Normally it takes an hour and a half to two hours."
This year, Franchella and his convoy of five cars made it to the
midpoint -- Santa's village -- within minutes.
As he stood by his car on a frigid night, his family and friends
walked among the seven enclosed huts in the workshop village, inspecting
the animatronic dolls and Christmas scenes up close.
A recording of "Frosty the Snowman" could be heard across the village
area, coming from speakers hidden among trees and shrubs.
The light show was salvaged this year after the university received
greater support from corporate sponsors and community groups. Marietta
Power is among 12 sponsors who help underwrite the show.
Although it remains a free event, visitors are being asked to
contribute $5 per car. If everyone gave that amount, the show would be
self-supporting with crowds equal to prior years, said Will Hurst, a
university spokesman.
Under a canopy of white lights, two employee volunteers stood with
collection buckets. In previous years, visitors contributed about
$150,000, while corporate sponsors provided $20,000 to $50,000.
This year, a golf tournament and other fund-raisers were held to help
defray the expense of keeping the 2 million bulbs aglow.
Franchella and his group, which included neighbors and friends, have
made the trek around Barclay Circle almost every year. They never get
sick of it, and were worried that this year it might not happen.
"Every business in Marietta needs to contribute to this," Franchella
said. "It's just a wonderful family event."
Alice Barger, a native Mariettan now living in Lincoln, Neb., said
the light show is the highlight of her annual trips back home for the
holidays. "The lights have got to survive at all costs," she said.
University leaders say they will figure out how to make that happen.
The newly appointed president, Ben DeSpain, said he understands the
display is a community tradition.
"It is important to the community, and we recognize that," DeSpain
said. "We'd like to keep that focus."
The show runs nightly through Dec. 31, from 6 to midnight. Santa is
scheduled to show up for sittings with children.

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